{"id":977,"date":"2024-08-01T16:59:10","date_gmt":"2024-08-01T16:59:10","guid":{"rendered":"https:\/\/polis.consulting\/?p=977"},"modified":"2025-11-24T12:39:44","modified_gmt":"2025-11-24T15:39:44","slug":"a-experiencia-da-ca-com-o-smartplan-brandwatch","status":"publish","type":"post","link":"https:\/\/polis.consulting\/en\/a-experiencia-da-ca-com-o-smartplan-brandwatch\/","title":{"rendered":"A experi\u00eancia da C&#038;A com o Smartplan Brandwatch"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"977\" class=\"elementor elementor-977\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0eb4733 e-flex e-con-boxed e-con e-parent\" data-id=\"0eb4733\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53fab3c elementor-widget elementor-widget-heading\" data-id=\"53fab3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A experi\u00eancia da C&amp;A com o Smartplan Brandwatch<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fd3d36 e-flex e-con-boxed e-con e-parent\" data-id=\"8fd3d36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d108526 elementor-widget elementor-widget-text-editor\" data-id=\"d108526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Presente no mercado brasileiro desde 1976, a C&amp;A \u00e9 uma marca internacional de moda e uma das maiores varejistas do mundo. Fundada em 1841 na Holanda pelos irm\u00e3os Clemens e August, a empresa atualmente opera mais de 330 lojas em todo o territ\u00f3rio nacional, al\u00e9m de um e-commerce robusto. A C&amp;A tamb\u00e9m marca presen\u00e7a nas principais redes sociais, como X, TikTok, Instagram, Facebook, YouTube e LinkedIn.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08c8a98 e-flex e-con-boxed e-con e-parent\" data-id=\"08c8a98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c19f4da elementor-widget elementor-widget-heading\" data-id=\"c19f4da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Desafios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c25c951 e-flex e-con-boxed e-con e-parent\" data-id=\"c25c951\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8526b19 elementor-widget elementor-widget-text-editor\" data-id=\"8526b19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um dos principais desafios da C&amp;A no universo digital das redes sociais era mapear tem\u00e1ticas e assuntos al\u00e9m do universo de estilo e moda. Compreender a rela\u00e7\u00e3o dos consumidores com a marca tamb\u00e9m foi um desafio crucial para garantir uma estrat\u00e9gia cada vez mais focada no cliente.<\/p><p>O\u00a0<a href=\"https:\/\/smartplan-brandwatch.polis.consulting\/\">Smartplan Brandwatch<\/a>\u00a0permitiu \u00e0 C&amp;A entender os KPIs das campanhas nas principais redes sociais, avaliando a repercur\u00e7\u00e3o entre diferentes p\u00fablicos, tem\u00e1ticas e conversas. Al\u00e9m disso, o estudo proporcionou uma compreens\u00e3o detalhada de todas as m\u00e9tricas de engajamento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58c7569 e-flex e-con-boxed e-con e-parent\" data-id=\"58c7569\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d814482 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d814482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cA parceria entre C&amp;A e Polis possibilitou um entendimento de territ\u00f3rios n\u00e3o explorados dentro da categoria, o que pode se tornar <br>\num diferencial para a nossa marca. Isso gera uma conex\u00e3o mais profunda com nossa cliente e garante que a vis\u00e3o dela esteja <br>\nrefletida em nossa estrat\u00e9gia.\u201d (Vitoria Barros, Consumer Insights e CX da C&amp;A\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39f318a e-flex e-con-boxed e-con e-parent\" data-id=\"39f318a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9ca45b elementor-widget elementor-widget-text-editor\" data-id=\"f9ca45b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Al\u00e9m da performance das campanhas, a C&amp;A obteve uma percep\u00e7\u00e3o mais aprofundada dos desafios e oportunidades dentro da categoria, fortalecendo o contato mais direto e espont\u00e2neo com o cliente atrav\u00e9s de conte\u00fados e conversas promovidas pela marca.<\/p><p>Acesse aqui o\u00a0<a href=\"https:\/\/conteudo.polis.consulting\/case-cea\/\">case completo da C&amp;A<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7b3313 e-flex e-con-boxed e-con e-parent\" data-id=\"f7b3313\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff13d39 elementor-widget elementor-widget-heading\" data-id=\"ff13d39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nSmartplan Brandwatch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c6e617 e-flex e-con-boxed e-con e-parent\" data-id=\"2c6e617\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ad7fd0 elementor-widget elementor-widget-text-editor\" data-id=\"4ad7fd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O Smartplan \u00e9 um plano tropicalizado e exclusivo da Polis para o Brasil com o poder de listening e monitoramento da plataforma Brandwatch. Sendo assim, ideal para estar dentro das principais tend\u00eancias, gerenciar crises, monitorar e participar de conversas nas redes sociais e espiar a concorr\u00eancia.<br \/><br \/>O Smartplan Brandwatch trouxe novas oportunidades de coleta de insights para a C&amp;A, destacando os benef\u00edcios e melhorias obtidas em suas rotinas di\u00e1rias de social listening e monitoramento da marca, concorrentes e discuss\u00f5es no segmento nas redes sociais.<\/p><p>Acesse aqui o link com o\u00a0<a href=\"https:\/\/conteudo.polis.consulting\/case-cea\/\">case completo da C&amp;A<\/a>.<\/p><div class=\"post-tags\"><span class=\"tag-links\">Com a tag<a href=\"https:\/\/polis.consulting\/en\/blog\/tag\/brandwatch\/\" rel=\"tag\">Brandwatch<\/a>,\u00a0<a href=\"https:\/\/polis.consulting\/en\/blog\/tag\/smartplan\/\" rel=\"tag\">Smartplan<\/a>,\u00a0<a href=\"https:\/\/polis.consulting\/en\/blog\/tag\/sociallistening\/\" rel=\"tag\">SocialListening<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A experi\u00c3\u00aancia da C&amp;A com o Smartplan Brandwatch Presente no mercado brasileiro desde 1976, a C&amp;A \u00c3\u00a9 uma marca internacional de moda e uma das maiores varejistas do mundo. Fundada em 1841 na Holanda pelos irm\u00c3\u00a3os Clemens e August, a empresa atualmente opera mais de 330 lojas em todo o territ\u00c3\u00b3rio nacional, al\u00c3\u00a9m de um [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":978,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandwatch"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A experi\u00eancia da C&amp;A com o Smartplan Brandwatch - Polis Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/polis.consulting\/en\/a-experiencia-da-ca-com-o-smartplan-brandwatch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A experi\u00eancia da C&amp;A com o Smartplan Brandwatch - Polis Consulting\" \/>\n<meta property=\"og:description\" content=\"A experi\u00c3\u00aancia da C&amp;A com o Smartplan Brandwatch Presente no mercado brasileiro desde 1976, a C&amp;A \u00c3\u00a9 uma marca internacional de moda e uma das maiores varejistas do mundo. Fundada em 1841 na Holanda pelos irm\u00c3\u00a3os Clemens e August, a empresa atualmente opera mais de 330 lojas em todo o territ\u00c3\u00b3rio nacional, al\u00c3\u00a9m de um [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/polis.consulting\/en\/a-experiencia-da-ca-com-o-smartplan-brandwatch\/\" \/>\n<meta property=\"og:site_name\" content=\"Polis Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-01T16:59:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-24T15:39:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/Case-de-Sucesso-01-CA.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Polis Consulting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Polis Consulting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/polis.consulting\\\/a-experiencia-da-ca-com-o-smartplan-brandwatch\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/polis.consulting\\\/a-experiencia-da-ca-com-o-smartplan-brandwatch\\\/\"},\"author\":{\"name\":\"Polis Consulting\",\"@id\":\"https:\\\/\\\/polis.consulting\\\/#\\\/schema\\\/person\\\/922d8b74fc02b4bbd535c3a1f9c8eeae\"},\"headline\":\"A experi\u00eancia da C&#038;A com o Smartplan Brandwatch\",\"datePublished\":\"2024-08-01T16:59:10+00:00\",\"dateModified\":\"2025-11-24T15:39:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/polis.consulting\\\/a-experiencia-da-ca-com-o-smartplan-brandwatch\\\/\"},\"wordCount\":417,\"publisher\":{\"@id\":\"https:\\\/\\\/polis.consulting\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/polis.consulting\\\/a-experiencia-da-ca-com-o-smartplan-brandwatch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/polis.consulting\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Case-de-Sucesso-01-CA.png\",\"articleSection\":[\"Brandwatch\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/polis.consulting\\\/a-experiencia-da-ca-com-o-smartplan-brandwatch\\\/\",\"url\":\"https:\\\/\\\/polis.consulting\\\/a-experiencia-da-ca-com-o-smartplan-brandwatch\\\/\",\"name\":\"A experi\u00eancia da C&A com o Smartplan Brandwatch - 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