{"id":951,"date":"2022-09-15T19:05:58","date_gmt":"2022-09-15T19:05:58","guid":{"rendered":"https:\/\/polis.consulting\/?p=951"},"modified":"2025-09-03T15:28:49","modified_gmt":"2025-09-03T15:28:49","slug":"rebranding-reforce-e-atualize-a-sua-marca","status":"publish","type":"post","link":"https:\/\/polis.consulting\/en\/rebranding-reforce-e-atualize-a-sua-marca\/","title":{"rendered":"Rebranding: reforce e atualize a sua marca"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"951\" class=\"elementor elementor-951\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c80a09 e-flex e-con-boxed e-con e-parent\" data-id=\"4c80a09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b3d62d elementor-widget elementor-widget-heading\" data-id=\"1b3d62d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rebranding: reforce e atualize a sua marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd47014 e-flex e-con-boxed e-con e-parent\" data-id=\"cd47014\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43c8afc elementor-widget elementor-widget-text-editor\" data-id=\"43c8afc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quando se cria uma marca, o primeiro t\u00f3pico a se pensar \u00e9 a identidade visual. Ela determina a forma pela qual um cliente ir\u00e1 se relacionar com a empresa. E isto pode ser feito atrav\u00e9s de diversos m\u00e9todos: nome, logotipo, design do produto e publicidade.<\/p><p><a href=\"https:\/\/polis.consulting\/en\/3-solucoes-inteligentes-em-dados-para-estrategias-de-marketing-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">+++ 3 solu\u00e7\u00f5es inteligentes em dados para estrat\u00e9gias de marketing digital<\/a><\/p><p>Entretanto, as tend\u00eancias de marketing digital mudam constantemente. \u00c9 preciso se manter atualizado no mercado para atender \u00e0s novas demandas. Uma dessas mudan\u00e7as recentes foi a humaniza\u00e7\u00e3o das marcas, onde diversas empresas decidiram mudar as suas mensagens publicit\u00e1rias de modo a refletir os valores sociais.<\/p><p>Essa atualiza\u00e7\u00e3o \u00e9 chamada pelos profissionais de marketing de\u00a0<strong><em>Rebranding<\/em><\/strong>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44c4e70 e-flex e-con-boxed e-con e-parent\" data-id=\"44c4e70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4456005 elementor-widget elementor-widget-heading\" data-id=\"4456005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 rebranding?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-619c0e3 e-flex e-con-boxed e-con e-parent\" data-id=\"619c0e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35d306f elementor-widget elementor-widget-text-editor\" data-id=\"35d306f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rebranding \u00e9 ressignificar a imagem de uma empresa ou produto. Atualmente o ato mais comum de rebranding est\u00e1 acontecendo, principalmente, porque a rela\u00e7\u00e3o entre consumidor e marca passou por um processo de horizontaliza\u00e7\u00e3o.<\/p><p>Uma das principais mudan\u00e7as \u00e9 a identidade visual das empresas, seja nas cores ou no pr\u00f3prio \u00edcone que representa a marca.<\/p><p>Os principais fatores que podem levar uma companhia \u00e0 a\u00e7\u00e3o de rebranding s\u00e3o:<\/p><p>Rebranding \u00e9 ressignificar a imagem de uma empresa ou produto. Atualmente o ato mais comum de rebranding est\u00e1 acontecendo, principalmente, porque a rela\u00e7\u00e3o entre consumidor e marca passou por um processo de horizontaliza\u00e7\u00e3o.<\/p><p>Uma das principais mudan\u00e7as \u00e9 a identidade visual das empresas, seja nas cores ou no pr\u00f3prio \u00edcone que representa a marca.<\/p><p>Os principais fatores que podem levar uma companhia \u00e0 a\u00e7\u00e3o de rebranding s\u00e3o:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8605309 e-flex e-con-boxed e-con e-parent\" data-id=\"8605309\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae7c89c elementor-widget elementor-widget-text-editor\" data-id=\"ae7c89c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"wp-block-list\"><li>Busca por expandir o p\u00fablico-alvo;<\/li><li>Atualiza\u00e7\u00e3o da identidade visual da marca;<\/li><li>Fus\u00e3o da companhia com uma outra;<\/li><li>Desejo de surpreender a audi\u00eancia;<\/li><li>Resolu\u00e7\u00e3o de uma crise envolvendo o nome e a reputa\u00e7\u00e3o da empresa;<\/li><li>Exig\u00eancia dos consumidores por um comportamento mais humanizado;<\/li><li>Entrada da empresa em um novo nicho.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-262b9fa e-flex e-con-boxed e-con e-parent\" data-id=\"262b9fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbf9bdf elementor-widget elementor-widget-heading\" data-id=\"dbf9bdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qual a import\u00e2ncia do rebranding?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad58bea e-flex e-con-boxed e-con e-parent\" data-id=\"ad58bea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8923a53 elementor-widget elementor-widget-text-editor\" data-id=\"8923a53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um processo de rebranding pode ser fundamental para dar continuidade ao sucesso ou angariar novo prest\u00edgio.\u00a0<\/p><p>Diante da sociedade moderna que est\u00e1 em constante mudan\u00e7a, o rebranding entra como estrat\u00e9gia-chave essencial para a marca continuar em destaque no mercado.\u00a0<\/p><p>Por exemplo, algumas famosas propagandas antigas, que foram sucesso no passado, se apresentadas hoje seriam vistas como de extremo mal gosto. Assim, as marcas decidiram dar um \u201crefresh\u201d na publicidade, o que faz o p\u00fablico encarar a empresa com novos olhos.<\/p><p>Os maiores benef\u00edcios para esse processo, quando aplicado adequadamente, s\u00e3o:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a0641f e-flex e-con-boxed e-con e-parent\" data-id=\"4a0641f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38c91dd elementor-widget elementor-widget-text-editor\" data-id=\"38c91dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"wp-block-list\"><li>A possibilidade de se conectar com um novo p\u00fablico;<\/li><li>Diferencia\u00e7\u00e3o de concorrentes;<\/li><li>A possibilidade de se atualizar e acompanhar as tend\u00eancias do momento;<\/li><li>Liberdade de explorar novos segmentos, mercados, vis\u00f5es e objetivos;<\/li><li>Pode ajudar a ver a estrutura interna da empresa de uma vis\u00e3o antes desconhecida.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5a921a e-flex e-con-boxed e-con e-parent\" data-id=\"b5a921a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85ebc4e elementor-widget elementor-widget-heading\" data-id=\"85ebc4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nQuais os tipos de rebranding?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-323a5ee e-flex e-con-boxed e-con e-parent\" data-id=\"323a5ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35b67d4 elementor-widget elementor-widget-heading\" data-id=\"35b67d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rebranding parcial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dcb179 e-flex e-con-boxed e-con e-parent\" data-id=\"2dcb179\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-748c7ef elementor-widget elementor-widget-text-editor\" data-id=\"748c7ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O Rebranding Parcial acontece quando uma marca n\u00e3o modifica completamente os fatores que a identificam, mas altera alguns elementos. Dessa forma, n\u00e3o h\u00e1 uma completa desassocia\u00e7\u00e3o por parte do cliente, mas a mudan\u00e7a \u00e9 percept\u00edvel.<\/p><p>A estrat\u00e9gia de Rebranding Parcial \u00e9 utilizada quando n\u00e3o h\u00e1 uma completa crise de identidade na marca e a empresa j\u00e1 \u00e9 bem estabilizada no mercado. Normalmente, o slogan ou o logo ganha uma nova vers\u00e3o, mas nada que mude ou retire completamente a antiga imagem que clientes j\u00e1 tinham da marca.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d94cc97 e-flex e-con-boxed e-con e-parent\" data-id=\"d94cc97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe228f7 elementor-widget elementor-widget-image\" data-id=\"fe228f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"360\" src=\"https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/11-1024x461.png\" class=\"attachment-large size-large wp-image-953\" alt=\"\" srcset=\"https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/11-1024x461.png 1024w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/11-300x135.png 300w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/11-768x346.png 768w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/11-1536x691.png 1536w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/11.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1202d4 e-flex e-con-boxed e-con e-parent\" data-id=\"c1202d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7678a5 elementor-widget elementor-widget-heading\" data-id=\"a7678a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rebranding evolutivo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e09bd05 e-flex e-con-boxed e-con e-parent\" data-id=\"e09bd05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10b1cba elementor-widget elementor-widget-text-editor\" data-id=\"10b1cba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O Rebranding Evolutivo ocorre quando s\u00e3o realizadas pequenas altera\u00e7\u00f5es ao longo do tempo. Nesse caso, h\u00e1 tempo para que as pessoas se acostumem com as altera\u00e7\u00f5es e, muitas vezes, sequer as reparem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f56468 e-flex e-con-boxed e-con e-parent\" data-id=\"5f56468\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c72e6e elementor-widget elementor-widget-image\" data-id=\"1c72e6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"360\" src=\"https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/12-1024x461.png\" class=\"attachment-large size-large wp-image-954\" alt=\"\" srcset=\"https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/12-1024x461.png 1024w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/12-300x135.png 300w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/12-768x346.png 768w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/12-1536x691.png 1536w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/12.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b820e10 e-flex e-con-boxed e-con e-parent\" data-id=\"b820e10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5202654 elementor-widget elementor-widget-heading\" data-id=\"5202654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rebranding radical<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f46e391 e-flex e-con-boxed e-con e-parent\" data-id=\"f46e391\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74b1a58 elementor-widget elementor-widget-text-editor\" data-id=\"74b1a58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O Rebranding Radical acontece quando h\u00e1 uma modifica\u00e7\u00e3o geral no branding da empresa. As altera\u00e7\u00f5es podem envolver at\u00e9 mesmo novos nomes e logotipos totalmente in\u00e9ditos e, geralmente, acontece quando h\u00e1 fus\u00e3o de empresas ou reinven\u00e7\u00e3o de identidades visuais.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc2bd25 e-flex e-con-boxed e-con e-parent\" data-id=\"fc2bd25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c51abbb elementor-widget elementor-widget-image\" data-id=\"c51abbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"360\" src=\"https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/13-1024x461.png\" class=\"attachment-large size-large wp-image-955\" alt=\"\" srcset=\"https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/13-1024x461.png 1024w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/13-300x135.png 300w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/13-768x346.png 768w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/13-1536x691.png 1536w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/13.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dfb800 e-flex e-con-boxed e-con e-parent\" data-id=\"4dfb800\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cc4e4c elementor-widget elementor-widget-heading\" data-id=\"0cc4e4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como o p\u00fablico reage ao rebranding?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80cdf7b e-flex e-con-boxed e-con e-parent\" data-id=\"80cdf7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ada8987 elementor-widget elementor-widget-text-editor\" data-id=\"ada8987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Qualquer mudan\u00e7a pela qual a marca passe, seja no aspecto f\u00edsico, nos produtos, servi\u00e7os ou identidade visual, gerar\u00e1 rea\u00e7\u00f5es do p\u00fablico atrav\u00e9s de discuss\u00f5es, principalmente na internet.<\/p><p>Os feedbacks do p\u00fablico podem ser tanto positivos quanto negativos. No caso das rea\u00e7\u00f5es negativas, elas acontecem porque as pessoas est\u00e3o acostumadas com a identidade antiga.<\/p><p>Por exemplo, o logo do Instagram passou por um rebranding evolutivo. Mesmo n\u00e3o ocorrendo mudan\u00e7as significativas na forma de utilizar a rede social, o fato da mudan\u00e7a para um logo mais minimalista e tamb\u00e9m de cores, dividiu a opini\u00e3o dos usu\u00e1rios da plataforma<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbdd1d1 e-flex e-con-boxed e-con e-parent\" data-id=\"dbdd1d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca9f845 elementor-widget elementor-widget-image\" data-id=\"ca9f845\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"360\" src=\"https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/14-1024x461.png\" class=\"attachment-large size-large wp-image-956\" alt=\"\" srcset=\"https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/14-1024x461.png 1024w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/14-300x135.png 300w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/14-768x346.png 768w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/14-1536x691.png 1536w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/14.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33fce82 e-flex e-con-boxed e-con e-parent\" data-id=\"33fce82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-183505b elementor-widget elementor-widget-heading\" data-id=\"183505b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como realizar o rebranding em sua empresa?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28fabc9 e-flex e-con-boxed e-con e-parent\" data-id=\"28fabc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf81ad elementor-widget elementor-widget-text-editor\" data-id=\"9bf81ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Primeiramente verifique se o rebranding \u00e9 realmente necess\u00e1rio, e tamb\u00e9m \u00e9 fundamental ter em mente que uma marca n\u00e3o significa simplesmente a identidade visual que a representa.<\/p><p>Para evitar o choque do p\u00fablico devem ser criadas a\u00e7\u00f5es nas redes sociais, campanhas de m\u00eddia paga, patroc\u00ednios a eventos, entre diversas outras modalidades de marketing e comunica\u00e7\u00e3o.<\/p><p>Caso a identidade da sua marca necessite passar por uma atualiza\u00e7\u00e3o, aqui est\u00e3o alguns passos para seguir:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b316e55 e-flex e-con-boxed e-con e-parent\" data-id=\"b316e55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7982547 elementor-widget elementor-widget-text-editor\" data-id=\"7982547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"wp-block-list\"><li>Fa\u00e7a um mapeamento da atual situa\u00e7\u00e3o da empresa;<\/li><li>Converse com os fornecedores e clientes;\u00a0<\/li><li>Elabore as estrat\u00e9gias do rebranding;<\/li><li>Implemente o que ficou definido na agenda;<\/li><li>Acompanhe os resultados.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abf8b11 e-flex e-con-boxed e-con e-parent\" data-id=\"abf8b11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4bb2ac elementor-widget elementor-widget-text-editor\" data-id=\"f4bb2ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Saiba mais em\u00a0<a href=\"https:\/\/polis.consulting\/en\/blog\/\">Polis Consulting<\/a><\/p><div class=\"post-tags\"><span class=\"tag-links\">Com a tag<a href=\"https:\/\/polis.consulting\/en\/blog\/tag\/marcas\/\" rel=\"tag\">Marcas<\/a>,\u00a0<a href=\"https:\/\/polis.consulting\/en\/blog\/tag\/marketing\/\" rel=\"tag\">marketing<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Rebranding: reforce e atualize a sua marca Quando se cria uma marca, o primeiro t\u00c3\u00b3pico a se pensar \u00c3\u00a9 a identidade visual. Ela determina a forma pela qual um cliente ir\u00c3\u00a1 se relacionar com a empresa. E isto pode ser feito atrav\u00c3\u00a9s de diversos m\u00c3\u00a9todos: nome, logotipo, design do produto e publicidade. +++ 3 solu\u00c3\u00a7\u00c3\u00b5es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":671,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rebranding: reforce e atualize a sua marca - Polis Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/polis.consulting\/en\/rebranding-reforce-e-atualize-a-sua-marca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebranding: reforce e atualize a sua marca - Polis Consulting\" \/>\n<meta property=\"og:description\" content=\"Rebranding: reforce e atualize a sua marca Quando se cria uma marca, o primeiro t\u00c3\u00b3pico a se pensar \u00c3\u00a9 a identidade visual. 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