{"id":918,"date":"2022-10-28T17:39:48","date_gmt":"2022-10-28T17:39:48","guid":{"rendered":"https:\/\/polis.consulting\/?p=918"},"modified":"2026-01-14T11:33:43","modified_gmt":"2026-01-14T14:33:43","slug":"a-evolucao-da-black-friday-em-10-anos","status":"publish","type":"post","link":"https:\/\/polis.consulting\/en\/a-evolucao-da-black-friday-em-10-anos\/","title":{"rendered":"A evolu\u00e7\u00e3o da Black Friday em 10 anos"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"918\" class=\"elementor elementor-918\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4a50e e-flex e-con-boxed e-con e-parent\" data-id=\"1b4a50e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-722f65c elementor-widget elementor-widget-heading\" data-id=\"722f65c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A evolu\u00e7\u00e3o da Black Friday em 10 anos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed8f1f0 e-flex e-con-boxed e-con e-parent\" data-id=\"ed8f1f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16b9a7f elementor-widget elementor-widget-text-editor\" data-id=\"16b9a7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Falta praticamente um m\u00eas para uma das principais datas do com\u00e9rcio em todo mundo, a Black Friday, que, tradicionalmente, acontece na<br \/>\u00faltima sexta-feira de novembro, levando pessoas \u00e0s lojas ou at\u00e9 mesmo ao e-commerce em busca de descontos.<\/p><p>Conhecida como uma data que marca o in\u00edcio das compras natalinas nos Estados Unidos, a Black Friday tem como objetivo aquecer o <br \/>consumo e as vendas de mercadorias.<\/p><p>Na ocasi\u00e3o acontecem an\u00fancios de grandes promo\u00e7\u00f5es e, assim, determinados produtos s\u00e3o vendidos a pre\u00e7os tentadores. O n\u00famero de <br \/>descontos logo chamou a aten\u00e7\u00e3o no com\u00e9rcio de outros pa\u00edses pelo mundo, dentre eles: Argentina, Brasil, Col\u00f4mbia, Canad\u00e1, Chile, \u00cdndia, <br \/>M\u00e9xico, Londres e Jap\u00e3o.<\/p><p>A data, que era uma exclusividade dos varejistas, migrou para o e-commerce. Com isso, muitas lojas aproveitam e come\u00e7am as promo\u00e7\u00f5es <br \/>antes do dia oficial, como um \u201cesquenta\u201d, para garantir o menor pre\u00e7o antes que o produto acabe do estoque, popularizadas pelo termos <br \/>\u201cBlack Week\u201d e a \u201cBlack November\u201d.<\/p><p><a href=\"https:\/\/polis.consulting\/en\/amazon-prime-day-2022-supera-edicoes-passadas\/\">+++ Amazon Prime Day 2022 supera edi\u00e7\u00f5es passadas<\/a><\/p><p>Outros servi\u00e7os como academias e universidades tamb\u00e9m encontraram o pr\u00f3prio espa\u00e7o para marcar presen\u00e7a na Black Friday, dando <br \/>descontos aos clientes que se matricularem na data ou at\u00e9 mesmo possibilitando a anula\u00e7\u00e3o de mensalidade.<\/p><p>Existem in\u00fameras ideias de promo\u00e7\u00f5es:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa94f74 e-flex e-con-boxed e-con e-parent\" data-id=\"fa94f74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59ddb15 elementor-widget elementor-widget-text-editor\" data-id=\"59ddb15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"wp-block-list\"><li>Cupons de desconto;<\/li><li>Kits de produtos;<\/li><li>Frete gr\u00e1tis;<\/li><li>Brindes e amostras gr\u00e1tis;<\/li><li>Descontos progressivos;<\/li><li>Cashback;<\/li><\/ul><ul><li>Promo\u00e7\u00f5es rel\u00e2mpago;<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76cde4d e-flex e-con-boxed e-con e-parent\" data-id=\"76cde4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-263dff4 elementor-widget elementor-widget-heading\" data-id=\"263dff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Crescimento da Black Friday<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9357bad e-flex e-con-boxed e-con e-parent\" data-id=\"9357bad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7637b08 elementor-widget elementor-widget-image\" data-id=\"7637b08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/polis.consulting\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5cf66a e-flex e-con-boxed e-con e-parent\" data-id=\"c5cf66a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-754c845 elementor-widget elementor-widget-text-editor\" data-id=\"754c845\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De acordo com dados levantados pela Polis Consulting, por meio da plataforma Brandwatch, l\u00edder global em social listening, a Black Friday<br>\n teve um crescimento significativo desde 2011, principalmente com o aumento do uso do e-commerce durante o per\u00edodo pand\u00eamico da <br>\nCOVID-19, chegando a 1,8 milh\u00f5es em 2021.<\/p>\n\n<p>Uma pesquisa feita pela Associa\u00e7\u00e3o Brasileira de Com\u00e9rcio Eletr\u00f4nico (ABComm) destaca que a proje\u00e7\u00e3o de vendas durante o per\u00edodo da <br>\nBlack Friday de 2022 \u00e9 de R$ 6,5 bilh\u00f5es no e-commerce brasileiro, e os pedidos online devem ultrapassar os 8,3 milh\u00f5es, 3,5% a mais quando<br> comparado ao mesmo per\u00edodo do ano passado.<\/p>\n\n<div class=\"post-tags\"><span class=\"tag-links\">Com a tag<a href=\"https:\/\/polis.consulting\/en\/blog\/tag\/black-friday\/\" rel=\"tag\">black friday<\/a>,\u00a0<a href=\"https:\/\/polis.consulting\/en\/blog\/tag\/marketing\/\" rel=\"tag\">marketing<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A evolu\u00e7\u00e3o da Black Friday em 10 anos Falta praticamente um m\u00eas para uma das principais datas do com\u00e9rcio em todo mundo, a Black Friday, que, tradicionalmente, acontece na\u00faltima sexta-feira de novembro, levando pessoas \u00e0s lojas ou at\u00e9 mesmo ao e-commerce em busca de descontos. Conhecida como uma data que marca o in\u00edcio das compras [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":669,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandwatch","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A evolu\u00e7\u00e3o da Black Friday em 10 anos - Polis Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/polis.consulting\/en\/a-evolucao-da-black-friday-em-10-anos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A evolu\u00e7\u00e3o da Black Friday em 10 anos - Polis Consulting\" \/>\n<meta property=\"og:description\" content=\"A evolu\u00e7\u00e3o da Black Friday em 10 anos Falta praticamente um m\u00eas para uma das principais datas do com\u00e9rcio em todo mundo, a Black Friday, que, tradicionalmente, acontece na\u00faltima sexta-feira de novembro, levando pessoas \u00e0s lojas ou at\u00e9 mesmo ao e-commerce em busca de descontos. 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