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)</code></p></div>{"id":819,"date":"2024-12-30T18:55:41","date_gmt":"2024-12-30T18:55:41","guid":{"rendered":"https:\/\/polis.consulting\/?p=819"},"modified":"2025-11-24T12:40:15","modified_gmt":"2025-11-24T15:40:15","slug":"reality-shows-de-tv-dados-de-monitoramento-de-redes-sociais-sao-fonte-de-insights-para-marcas","status":"publish","type":"post","link":"https:\/\/polis.consulting\/en\/reality-shows-de-tv-dados-de-monitoramento-de-redes-sociais-sao-fonte-de-insights-para-marcas\/","title":{"rendered":"Reality Shows de TV: dados de monitoramento de redes sociais s\u00e3o fonte de insights para marcas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"819\" class=\"elementor elementor-819\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1fb8c0 e-flex e-con-boxed e-con e-parent\" data-id=\"b1fb8c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c50ad9 elementor-widget elementor-widget-heading\" data-id=\"6c50ad9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Reality Shows de TV: dados de monitoramento de redes sociais s\u00e3o fonte de insights para marcas<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56799f3 e-flex e-con-boxed e-con e-parent\" data-id=\"56799f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07e6e8c elementor-widget elementor-widget-text-editor\" data-id=\"07e6e8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Os programas de audiovisual baseado na vida de pessoas, os reality shows, que misturam din\u00e2micas e pr\u00eamios, chegaram ao Brasil nos anos 2000 com o famoso e l\u00edder de audi\u00eancia Big Brother Brasil e Casa dos Artistas, e hoje s\u00e3o sucesso de audi\u00eancia, conquistando p\u00fablicos e marcas.<\/p><p>Consolidado na TV brasileira, hoje, alguns desses realitys shows j\u00e1 s\u00e3o bem comuns em plataformas de streamings e com diversas e diferentes modalidades, passando por programas sobre m\u00fasica, gastronomia, esportes e at\u00e9 mesmo sobre casamento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb7784f e-flex e-con-boxed e-con e-parent\" data-id=\"fb7784f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0a9aff elementor-widget elementor-widget-heading\" data-id=\"b0a9aff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mais da metade declara que assiste reality shows, diz estudo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-059456e e-flex e-con-boxed e-con e-parent\" data-id=\"059456e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb38daa elementor-widget elementor-widget-text-editor\" data-id=\"cb38daa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A pesquisa Reality Shows Brasil \u2013 Perfil da Audi\u00eancia e Oportunidades para Marcas, realizada em 2022 pela Mind Miners, que conversou com 1.000 pessoas de todos os g\u00eaneros, idades e regi\u00f5es do Brasil,\u00a0<strong>55% dos respondentes<\/strong>\u00a0disseram assistir os programas da modalidade que vive seu auge.<\/p><p>Ent\u00e3o, partindo desse cen\u00e1rio, onde mais da metade dos respondentes da pesquisa dizem acompanhar um reality, outros atores importantes est\u00e3o envolvidos nessas grandes produ\u00e7\u00f5es: as marcas patrocinadoras.<\/p><p>Elas, por sua vez, enxergam uma excelente oportunidade de se comunicar com seu consumidor e atrair novos p\u00fablicos por meio de ativa\u00e7\u00f5es em provas entre os participantes.<\/p><p>Mas, como s\u00e3o programas que, geralmente, atingem a massa e prendem a aten\u00e7\u00e3o do telespectador, principalmente quando envolve pol\u00eamicas entre os competidores, os reality shows transformaram as redes sociais num palco de discuss\u00f5es e conversas sobre os assuntos que os participantes dos programas geram.<\/p><p>E para as marcas patrocinadoras ou n\u00e3o, estar atento ao buzz e tend\u00eancias proporcionados pelos programas e que envolvem os internautas nas redes sociais, \u00e9 um prato cheio para uma pr\u00e1tica, hoje, indispens\u00e1vel para elas: o monitoramento e a participa\u00e7\u00e3o de conversas online para descoberta de insights que podem virar neg\u00f3cios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcb4aeb e-flex e-con-boxed e-con e-parent\" data-id=\"fcb4aeb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-397cd28 elementor-widget elementor-widget-heading\" data-id=\"397cd28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Big Brother Brasil: um importante espa\u00e7o para as marcas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22ed2fa e-flex e-con-boxed e-con e-parent\" data-id=\"22ed2fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56caded elementor-widget elementor-widget-text-editor\" data-id=\"56caded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A primeira edi\u00e7\u00e3o do Big Brother Brasil aconteceu em 2002, e n\u00e3o em 2001 como muitos pensam. O sucesso foi tanto que, ainda em 2002, foi ao ar a 2\u00aa edi\u00e7\u00e3o. E, a partir disso, uma edi\u00e7\u00e3o ao ano.<\/p><p>Em uma pesquisa feita utilizando o Google Trends, que acumula dados desde 2004, podemos observar picos crescentes de interesse ao longo dos anos.<\/p><p>Em 2010, a edi\u00e7\u00e3o teve um pico de buscas interessante frente aos anos pr\u00f3ximos. Bem como, as edi\u00e7\u00f5es de 2017 e 2018, que tamb\u00e9m tiveram destaque, j\u00e1 com volume de buscas similar aos anos p\u00f3s-pand\u00eamicos, 2023 e 2024.<\/p><p>Os anos de 2020 e 2021 destacam-se na an\u00e1lise, com um volume dobrado ou at\u00e9 mesmo triplicado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f92d1fb e-flex e-con-boxed e-con e-parent\" data-id=\"f92d1fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a443ad0 elementor-widget elementor-widget-image\" data-id=\"a443ad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/Google-Trends-Big-Brother-Brasil-Janeiro-2004-ate-Outubro-2024-1024x576.png\" class=\"attachment-large size-large wp-image-836\" alt=\"\" srcset=\"https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/Google-Trends-Big-Brother-Brasil-Janeiro-2004-ate-Outubro-2024-1024x576.png 1024w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/Google-Trends-Big-Brother-Brasil-Janeiro-2004-ate-Outubro-2024-300x169.png 300w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/Google-Trends-Big-Brother-Brasil-Janeiro-2004-ate-Outubro-2024-768x432.png 768w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/Google-Trends-Big-Brother-Brasil-Janeiro-2004-ate-Outubro-2024.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9151a95 e-flex e-con-boxed e-con e-parent\" data-id=\"9151a95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9a0e74 elementor-widget elementor-widget-heading\" data-id=\"a9a0e74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Volume de men\u00e7\u00f5es: n\u00fameros s\u00e3o expressivos ano ap\u00f3s ano<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3003b2 e-flex e-con-boxed e-con e-parent\" data-id=\"e3003b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f38c72d elementor-widget elementor-widget-text-editor\" data-id=\"f38c72d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um\u00a0<a href=\"https:\/\/conteudo.polis.consulting\/estudo-reality-show\/?&amp;utm_source=blog-post&amp;utm_medium=link&amp;utm_term=reality-shows&amp;utm_content=reality-shows-de-tv-#BPP12&amp;utm_campaign=pr-01\">estudo<\/a>\u00a0realizado pela\u00a0<a href=\"https:\/\/polis.consulting\/\">Polis Consulting<\/a>, utilizando a plataforma Brandwatch, durante o per\u00edodo de 1 de janeiro de 2020 at\u00e9 30 novembro de <br>\n\n2024, a edi\u00e7\u00e3o do programa com maior n\u00famero de men\u00e7\u00f5es foi em 2021, com mais de\u00a0<strong>78 milh\u00f5es de conversas<\/strong>, um crescimento de\u00a0<strong>33%<\/strong>\u00a0em<br>\n\nrela\u00e7\u00e3o ao ano interior.<\/p>\n\n\n<p>A \u00faltima edi\u00e7\u00e3o do programa (2024) seguiu com for\u00e7a total, alcan\u00e7ando at\u00e9 o final de novembro um volume\u00a0<strong>35% superior<\/strong>\u00a0ao ano anterior, o <br>\n\nque gera uma alta expectativa para o BBB25.<br><\/p>\n\n<p>Quando analisamos o interesse registrado nas buscas no Google, com o volume de men\u00e7\u00f5es acumuladas sobre o Big Brother Brasil desde<br>\n\n2010, que abrange todo o hist\u00f3rico dispon\u00edvel em Brandwatch, podemos notar uma curva semelhante, quando olhamos para 2020 e,<br>\n\nprincipalmente, 2021.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad08081 e-flex e-con-boxed e-con e-parent\" data-id=\"ad08081\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60067b8 elementor-widget elementor-widget-image\" data-id=\"60067b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/Volume-De-Mencoes-Big-Brother-Brasil-Polis-Consulting-Brandwatch-1024x576-1.png\" class=\"attachment-large size-large wp-image-856\" alt=\"\" srcset=\"https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/Volume-De-Mencoes-Big-Brother-Brasil-Polis-Consulting-Brandwatch-1024x576-1.png 800w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/Volume-De-Mencoes-Big-Brother-Brasil-Polis-Consulting-Brandwatch-1024x576-1-300x169.png 300w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/Volume-De-Mencoes-Big-Brother-Brasil-Polis-Consulting-Brandwatch-1024x576-1-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd23b25 e-flex e-con-boxed e-con e-parent\" data-id=\"cd23b25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af76253 elementor-widget elementor-widget-text-editor\" data-id=\"af76253\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Baixe o estudo completo\u00a0<a href=\"https:\/\/conteudo.polis.consulting\/estudo-reality-show\/?&amp;utm_source=blog-post&amp;utm_medium=link&amp;utm_term=reality-shows&amp;utm_content=reality-shows-de-tv-#BPP12&amp;utm_campaign=pr-01\">aqui<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a40280 e-flex e-con-boxed e-con e-parent\" data-id=\"9a40280\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74c8cf8 elementor-widget elementor-widget-text-editor\" data-id=\"74c8cf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"wp-block-heading\"><strong>Como e por que minha marca deve monitorar conversas sobre reality shows<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc764dc e-flex e-con-boxed e-con e-parent\" data-id=\"dc764dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea161b9 elementor-widget elementor-widget-text-editor\" data-id=\"ea161b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tComo mencionado acima, os insights podem ser mat\u00e9rias-primas daquilo que se tornar\u00e1 um valioso neg\u00f3cio para uma marca.<\/p>\n\nEsses insights, numa estrat\u00e9gia de monitoramento de conversas nas redes sociais, podem dizer muito sobre necessidades, desejos e<br>\n\npercep\u00e7\u00f5es dos consumidores.<\/p>\n\nMas um insight n\u00e3o vem \u201cmastigado\u201d e pronto para virar neg\u00f3cio e, consequentemente, visibilidade, notoriedade e receita. \u00c9 preciso aprimorar<br>\n\na capacidade de questionar, analisar e interpretar as informa\u00e7\u00f5es, para tomar decis\u00f5es mais embasadas e obter resultados significativos.<\/p>\n\nEnt\u00e3o, trazer para o planejamento do time que vai monitorar um reality show do tamanho do BBB uma\u00a0<a href=\"https:\/\/cbi.polis.consulting\/realityshow\/\">solu\u00e7\u00e3o<\/a>\u00a0capaz de\u00a0<strong>integrar m\u00faltiplas\u00a0<br><\/strong><strong>fontes de dados<\/strong>\u00a0com\u00a0<strong>intelig\u00eancia artificial de ponta<\/strong>\u00a0e\u00a0<strong>metodologia propriet\u00e1ria<\/strong>, pode potencializar estrat\u00e9gias de campanhas durante o<br>\nprograma.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a27c708 e-flex e-con-boxed e-con e-parent\" data-id=\"a27c708\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf5e191 elementor-widget elementor-widget-image\" data-id=\"cf5e191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/Painel-Overview-CBI-Reality-25-Polis-Consulting-1-1024x576.png\" class=\"attachment-large size-large wp-image-581\" alt=\"\" srcset=\"https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/Painel-Overview-CBI-Reality-25-Polis-Consulting-1-1024x576.png 1024w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/Painel-Overview-CBI-Reality-25-Polis-Consulting-1-300x169.png 300w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/Painel-Overview-CBI-Reality-25-Polis-Consulting-1-768x432.png 768w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/Painel-Overview-CBI-Reality-25-Polis-Consulting-1-1536x864.png 1536w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/08\/Painel-Overview-CBI-Reality-25-Polis-Consulting-1.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-805d517 e-flex e-con-boxed e-con e-parent\" data-id=\"805d517\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6526dbb elementor-widget elementor-widget-heading\" data-id=\"6526dbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CBI Reality 25: intelig\u00eancia artificial, metodologia propriet\u00e1ria e m\u00faltiplas fontes de dados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0257aeb e-flex e-con-boxed e-con e-parent\" data-id=\"0257aeb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7faed2 elementor-widget elementor-widget-text-editor\" data-id=\"b7faed2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Diante da necessidade e dor do mercado quanto a um ambiente para monitoramento de reality shows e outros temas, o Grupo Polis Consulting lan\u00e7ou o\u00a0<a href=\"https:\/\/cbi.polis.consulting\/realityshow\/?utm_source=blog-post&amp;utm_medium=post&amp;utm_term=cbi-reality-25&amp;utm_content=blogpost-#BPP12&amp;utm_campaign=pr-01\">CBI Reality 2<\/a><a href=\"https:\/\/conteudo.polis.consulting\/estudo-reality-show\/?&amp;utm_source=blog-post&amp;utm_medium=link&amp;utm_term=reality-shows&amp;utm_content=reality-shows-de-tv-#BPP12&amp;utm_campaign=pr-01\">5<\/a>, uma solu\u00e7\u00e3o projetada para monitorar todas as conversas sobre o reality show de maior audi\u00eancia da televis\u00e3o brasileira, entregando dados de modo \u00e1gil, f\u00e1cil e em tempo real, para descoberta de insights e tomada de decis\u00e3o estrat\u00e9gica.<\/p><p>Aproveite e conhe\u00e7a, 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elementor-element-9fbd5f1 elementor-widget elementor-widget-text-editor\" data-id=\"9fbd5f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Com a tag<a href=\"https:\/\/polis.consulting\/blog\/tag\/benchmark\/\" rel=\"tag\">Benchmark<\/a>,\u00a0<a href=\"https:\/\/polis.consulting\/blog\/tag\/destaque\/\" rel=\"tag\">Destaque<\/a>,\u00a0<a href=\"https:\/\/polis.consulting\/blog\/tag\/sociallistening\/\" rel=\"tag\">SocialListening<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Reality Shows de TV: dados de monitoramento de redes sociais s\u00c3\u00a3o fonte de insights para marcas Os programas de audiovisual baseado na vida de pessoas, os reality shows, que misturam din\u00c3\u00a2micas e pr\u00c3\u00aamios, chegaram ao Brasil nos anos 2000 com o famoso e l\u00c3\u00adder de audi\u00c3\u00aancia Big Brother Brasil e Casa dos Artistas, e hoje [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":612,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reality Shows de TV: dados de monitoramento de redes sociais s\u00e3o fonte de insights para marcas - Polis Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/polis.consulting\/en\/reality-shows-de-tv-dados-de-monitoramento-de-redes-sociais-sao-fonte-de-insights-para-marcas\/\" 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