{"id":2017,"date":"2026-05-14T13:36:07","date_gmt":"2026-05-14T16:36:07","guid":{"rendered":"https:\/\/polis.consulting\/?p=2017"},"modified":"2026-05-14T13:50:21","modified_gmt":"2026-05-14T16:50:21","slug":"polarizacao-e-desconfianca-nas-eleicoes-2026-dominam-o-ambiente-digital","status":"publish","type":"post","link":"https:\/\/polis.consulting\/en\/polarizacao-e-desconfianca-nas-eleicoes-2026-dominam-o-ambiente-digital\/","title":{"rendered":"Polariza\u00e7\u00e3o e desconfian\u00e7a nas Elei\u00e7\u00f5es 2026 dominam o ambiente digital"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Em 2026, o Brasil viver\u00e1 mais um ciclo eleitoral decisivo com as Elei\u00e7\u00f5es 2026,que definir\u00e3o o pr\u00f3ximo presidente da Rep\u00fablica, al\u00e9m dos governadores dos estados, senadores, deputados federais e deputados estaduais.<br><br>Tradicionalmente, per\u00edodos eleitorais s\u00e3o marcados por intensos debates p\u00fablicos, disputas narrativas e mobiliza\u00e7\u00e3o social. Hoje, por\u00e9m, essas discuss\u00f5es acontecem de modo amplificado nas redes sociais.<br><br>Em um ambiente digital de alta velocidade informacional, polariza\u00e7\u00e3o e influ\u00eancia algor\u00edtmica, plataformas como X, TikTok, Instagram e Reddit firmam como espa\u00e7os de campanhas, enquetes, forma\u00e7\u00e3o de opini\u00e3o, circula\u00e7\u00e3o de conte\u00fados e disputa por aten\u00e7\u00e3o.<br><br>Por isso, analisar dados, padr\u00f5es de comportamento e narrativas digitais s\u00e3o essenciais para compreender o debate pol\u00edtico e os impactos reputacionais, sociais e comunicacionais que surgem desse ambiente conectado.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muito antes do per\u00edodo oficial de campanha, as redes sociais j\u00e1 apresentam sinais de alta mobiliza\u00e7\u00e3o emocional, disputas narrativas aceleradas e um cen\u00e1rio marcado por polariza\u00e7\u00e3o, desconfian\u00e7a e volatilidade reputacional.<br><br>\u00c9 isso que revela o estudo <a href=\"https:\/\/conteudo.polis.consulting\/estudo-eleicoes2026\/?&amp;utm_source=blog-polis&amp;utm_medium=link&amp;utm_term=&amp;utm_content=estudo-elei%C3%A7%C3%B5es&amp;utm_campaign=estudo-elei%C3%A7%C3%B5es\"><strong>Term\u00f4metro das Redes: Elei\u00e7\u00f5es 2026<\/strong><\/a>, produzido pela AND, ALL, em parceria com a Polis Consulting, a partir da plataforma de intelig\u00eancia social Nebula Social.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/polis.consulting\/wp-content\/uploads\/2026\/05\/Termometro-das-redes-Eleicoes-2026-Polis-Consulting-e-AND-ALL-1-1024x576.png\" alt=\"Term\u00f4metro das redes - Elei\u00e7\u00f5es 2026 - Polis Consulting e AND, ALL\" class=\"wp-image-2024\" srcset=\"https:\/\/polis.consulting\/wp-content\/uploads\/2026\/05\/Termometro-das-redes-Eleicoes-2026-Polis-Consulting-e-AND-ALL-1-1024x576.png 1024w, https:\/\/polis.consulting\/wp-content\/uploads\/2026\/05\/Termometro-das-redes-Eleicoes-2026-Polis-Consulting-e-AND-ALL-1-300x169.png 300w, https:\/\/polis.consulting\/wp-content\/uploads\/2026\/05\/Termometro-das-redes-Eleicoes-2026-Polis-Consulting-e-AND-ALL-1-768x432.png 768w, https:\/\/polis.consulting\/wp-content\/uploads\/2026\/05\/Termometro-das-redes-Eleicoes-2026-Polis-Consulting-e-AND-ALL-1.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Metodologia do estudo Term\u00f4metro das Redes: Elei\u00e7\u00f5es 2026<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A metodologia do estudo foi baseada em monitoramento avan\u00e7ado de redes sociais realizado pela plataforma <a href=\"https:\/\/nebulasocial.polis.consulting\/?&amp;utm_source=blog-polis&amp;utm_medium=link&amp;utm_term=&amp;utm_content=lp-nebula&amp;utm_campaign=nebula-blog-polis\">Nebula Social<\/a>, tecnologia de intelig\u00eancia social representada oficialmente pela <a href=\"https:\/\/polisconsulting.com.br?utm_source=chatgpt.com\">Polis Consulting<\/a> no Brasil.<br><br>A an\u00e1lise utilizou recursos de intelig\u00eancia artificial para interpretar palavras-chave, contextos conversacionais, conex\u00f5es entre comunidades, imagens, v\u00eddeos e padr\u00f5es narrativos. Dessa forma, o estudo conseguiu ampliar a compreens\u00e3o sobre o comportamento digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao todo, o levantamento monitorou aproximadamente <strong>20 mil conversas p\u00fablicas<\/strong> e <strong>40 fontes digitais<\/strong> entre janeiro e fevereiro de 2026, considerando conte\u00fados do <strong>Instagram, X (Twitter), TikTok e Reddit<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A an\u00e1lise integrou:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>245 perfis relacionados ao universo pol\u00edtico;<\/li>\n\n\n\n<li>hashtags associadas \u00e0s elei\u00e7\u00f5es de 2026;<\/li>\n\n\n\n<li>posts e coment\u00e1rios p\u00fablicos;<\/li>\n\n\n\n<li>intera\u00e7\u00f5es em plataformas de alta velocidade narrativa.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"747\" height=\"531\" src=\"https:\/\/polis.consulting\/wp-content\/uploads\/2026\/05\/Captura-de-tela-2026-05-13-171614.png\" alt=\"Fonte: Nebula | Per\u00edodo analisado: Janeiro e Fevereiro 2026 \" class=\"wp-image-2018\" srcset=\"https:\/\/polis.consulting\/wp-content\/uploads\/2026\/05\/Captura-de-tela-2026-05-13-171614.png 747w, https:\/\/polis.consulting\/wp-content\/uploads\/2026\/05\/Captura-de-tela-2026-05-13-171614-300x213.png 300w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Fonte: Nebula | Per\u00edodo analisado: Janeiro e Fevereiro 2026<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O foco do estudo Term\u00f4metro das Redes: Elei\u00e7\u00f5es 2026 n\u00e3o foi prever resultados eleitorais. Pelo contr\u00e1rio. Foi entender quais temas e emo\u00e7\u00f5es j\u00e1 estruturam o ambiente digital brasileiro.<br><br>Isto \u00e9, foi permitindo identificar tanto narrativas impulsionadas por atores pol\u00edticos quanto discuss\u00f5es espont\u00e2neas da popula\u00e7\u00e3o nas redes sociais.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de monitorar men\u00e7\u00f5es e medir engajamento, o estudo mostra como a intelig\u00eancia artificial aplicada ao monitoramento consegue identificar contextos, padr\u00f5es narrativos e estados emocionais que moldam o debate p\u00fablico no ambiente digital.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Polariza\u00e7\u00e3o e desconfian\u00e7a dominam o ambiente digital<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos principais achados do estudo \u00e9 que o debate online n\u00e3o est\u00e1 disperso. As conversas se organizam em dois grandes eixos narrativos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cEntusiasmo crescente\u201d<\/li>\n\n\n\n<li>\u201cClima polarizado\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, o segundo eixo \u00e9 o que vem ganhando predomin\u00e2ncia nas redes sociais. Com isso, cresce tamb\u00e9m a presen\u00e7a de discursos marcados por tens\u00e3o e desconfian\u00e7a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso indica que o interesse sobre as elei\u00e7\u00f5es rapidamente deixa o campo informativo e passa a ser mediado por disputas emocionais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, os dados revelam que os principais vetores de tra\u00e7\u00e3o nas redes n\u00e3o s\u00e3o propostas t\u00e9cnicas ou debates program\u00e1ticos.<br><br>Veja que mais impulsiona engajamento:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Desconfian\u00e7a pol\u00edtica, 27,5%<\/li>\n\n\n\n<li>Ceticismo dos eleitores, 24,6%<\/li>\n\n\n\n<li>Disputa Lula x Bolsonaro, 21,4%<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"639\" height=\"225\" src=\"https:\/\/polis.consulting\/wp-content\/uploads\/2026\/05\/Captura-de-tela-2026-05-13-171732.png\" alt=\"Fonte: Nebula | Per\u00edodo analisado: 01 Jan 26 a 20 Fev 26 *Conversas correspondem a posts e coment\u00e1rios. Fontes correspondem a pessoas e ve\u00edculos. \" class=\"wp-image-2019\" srcset=\"https:\/\/polis.consulting\/wp-content\/uploads\/2026\/05\/Captura-de-tela-2026-05-13-171732.png 639w, https:\/\/polis.consulting\/wp-content\/uploads\/2026\/05\/Captura-de-tela-2026-05-13-171732-300x106.png 300w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Fonte: Nebula | Per\u00edodo analisado: 01 Jan 26 a 20 Fev 26<\/em><br><em>*Conversas correspondem a posts e coment\u00e1rios. Fontes correspondem a pessoas e ve\u00edculos.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O X, TikTok e Reddit aceleram a propaga\u00e7\u00e3o das narrativas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outro ponto relevante do estudo \u00e9 a identifica\u00e7\u00e3o das plataformas com maior capacidade de propaga\u00e7\u00e3o narrativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O X (antigo Twitter) concentra o maior volume de conversas, seguido por TikTok e Reddit. Essas plataformas possuem caracter\u00edsticas em comum:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Circula\u00e7\u00e3o r\u00e1pida de conte\u00fados;<\/li>\n\n\n\n<li>Forte encadeamento entre posts e coment\u00e1rios;<\/li>\n\n\n\n<li>Viraliza\u00e7\u00e3o baseada em rea\u00e7\u00e3o emocional;<\/li>\n\n\n\n<li>Simplifica\u00e7\u00e3o de temas complexos;<\/li>\n\n\n\n<li>Amplifica\u00e7\u00e3o de disputas narrativas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Consequentemente, esse ambiente favorece ciclos de informa\u00e7\u00e3o extremamente curtos, em que interpreta\u00e7\u00f5es, recortes e leituras parciais conseguem ganhar tra\u00e7\u00e3o antes mesmo da consolida\u00e7\u00e3o dos fatos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>IA na identifica\u00e7\u00e3o de estados emocionais coletivos<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Talvez, inclusive, um dos aspectos mais interessantes do estudo seja a capacidade da intelig\u00eancia artificial de identificar padr\u00f5es emocionais e estados coletivos nas redes sociais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo a an\u00e1lise, o debate digital atual \u00e9 sustentado principalmente por:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Frustra\u00e7\u00e3o;<\/li>\n\n\n\n<li>Vigil\u00e2ncia constante;<\/li>\n\n\n\n<li>Baixa confian\u00e7a institucional;<\/li>\n\n\n\n<li>Necessidade de valida\u00e7\u00e3o;<\/li>\n\n\n\n<li>Rea\u00e7\u00e3o imediata;<\/li>\n\n\n\n<li>Busca por coer\u00eancia narrativa.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Isso mostra como o monitoramento baseado em IA de contextos e micro e macronarrativas, feitas com a <a href=\"https:\/\/polis.consulting\/en\/nebula-social-inteligencia-artificial-e-analise-de-narrativas-chegam-no-brasil\/\">Nebula Social<\/a>, vai al\u00e9m da an\u00e1lise quantitativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isto \u00e9, Nebula permitiu identificar no estudo Term\u00f4metro da Redes: Elei\u00e7\u00f5es 2026 an\u00e1lises qualitativas do debate pol\u00edtico no digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja alguns exemplos do que \u00e9 poss\u00edvel mapear com Nebula Social:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sentimentos predominantes;<\/li>\n\n\n\n<li>Tens\u00f5es emergentes;<\/li>\n\n\n\n<li>comunidades de influ\u00eancia;<\/li>\n\n\n\n<li>Riscos reputacionais;<\/li>\n\n\n\n<li>Tend\u00eancias narrativas em forma\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Essa capacidade se torna estrat\u00e9gica para empresas, marcas e ag\u00eancias que atendem, governos e organiza\u00e7\u00f5es e que precisam interpretar o comportamento social digital antes que crises, por exemplo, se consolidem.<br><br>O estudo <strong>Term\u00f4metro das Redes: Elei\u00e7\u00f5es 2026<\/strong> est\u00e1 dispon\u00edvel para <strong>download gratuito<\/strong>. Acesse o material completo <a href=\"https:\/\/conteudo.polis.consulting\/estudo-eleicoes2026\/?&amp;utm_source=blog-polis&amp;utm_medium=link&amp;utm_term=&amp;utm_content=estudo-elei%C3%A7%C3%B5es&amp;utm_campaign=estudo-elei%C3%A7%C3%B5es\">neste link<\/a>. <br><br>Aproveite, tamb\u00e9m, e assista ao webinar abaixo. B\u00e1rbara Silva, Chief Data Officer na Lagos Data Intelligence e mestre em Pol\u00edticas P\u00fablicas e Governo; e Keila Silva, L\u00edder de Data Strategy na <a href=\"https:\/\/andall.ag\/\">And, All<\/a>, respons\u00e1vel pela produ\u00e7\u00e3o do estudo, participaram do encontro.<\/p>\n\n\n\n<div style=\"display:flex; justify-content:center;\">\n  <iframe width=\"560\" height=\"315\" \n    src=\"https:\/\/www.youtube.com\/embed\/wBrKnzQiFm8?si=AaTDk6kpJLJbxjZQ\" \n    title=\"YouTube video player\" \n    frameborder=\"0\" \n    allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" \n    referrerpolicy=\"strict-origin-when-cross-origin\" \n    allowfullscreen>\n  <\/iframe>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Em 2026, o Brasil viver\u00e1 mais um ciclo eleitoral decisivo com as Elei\u00e7\u00f5es 2026,que definir\u00e3o o pr\u00f3ximo presidente da Rep\u00fablica, al\u00e9m dos governadores dos estados, senadores, deputados federais e deputados estaduais. Tradicionalmente, per\u00edodos eleitorais s\u00e3o marcados por intensos debates p\u00fablicos, disputas narrativas e mobiliza\u00e7\u00e3o social. Hoje, por\u00e9m, essas discuss\u00f5es acontecem de modo amplificado nas redes [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2023,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-2017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nebula"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Polariza\u00e7\u00e3o e desconfian\u00e7a nas Elei\u00e7\u00f5es 2026 dominam o ambiente digital - Polis Consulting Polariza\u00e7\u00e3o e desconfian\u00e7a nas Elei\u00e7\u00f5es 2026 dominam o ambiente digital<\/title>\n<meta name=\"description\" content=\"Em 2026, o Brasil viver\u00e1 mais um ciclo eleitoral decisivo com as Elei\u00e7\u00f5es 2026,que definir\u00e3o o pr\u00f3ximo presidente da Rep\u00fablica, al\u00e9m dos governadores dos estados, senadores, deputados federais e deputados estaduais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/polis.consulting\/en\/polarizacao-e-desconfianca-nas-eleicoes-2026-dominam-o-ambiente-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Polariza\u00e7\u00e3o e desconfian\u00e7a nas Elei\u00e7\u00f5es 2026 dominam o ambiente digital - 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