{"id":1905,"date":"2025-11-28T16:21:15","date_gmt":"2025-11-28T19:21:15","guid":{"rendered":"https:\/\/polis.consulting\/?p=1905"},"modified":"2025-11-28T16:21:15","modified_gmt":"2025-11-28T19:21:15","slug":"monitoramento-de-audio-e-video-conversas-e-insights-na-era-da-atencao-2","status":"publish","type":"post","link":"https:\/\/polis.consulting\/en\/monitoramento-de-audio-e-video-conversas-e-insights-na-era-da-atencao-2\/","title":{"rendered":"Monitoramento de \u00e1udio e v\u00eddeo: conversas e insights na era da aten\u00e7\u00e3o"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/polis.consulting\/wp-content\/uploads\/2025\/11\/Monitoramento-de-audio-e-video-conversas-e-insights-na-era-da-atencao-Polis-Consulting-All-Ears-1-1024x576.png\" alt=\"Monitoramento de \u00e1udio e v\u00eddeo conversas e insights na era da aten\u00e7\u00e3o - Polis Consulting - All Ears\" class=\"wp-image-1661\" srcset=\"https:\/\/polis.consulting\/wp-content\/uploads\/2025\/11\/Monitoramento-de-audio-e-video-conversas-e-insights-na-era-da-atencao-Polis-Consulting-All-Ears-1-1024x576.png 1024w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/11\/Monitoramento-de-audio-e-video-conversas-e-insights-na-era-da-atencao-Polis-Consulting-All-Ears-1-300x169.png 300w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/11\/Monitoramento-de-audio-e-video-conversas-e-insights-na-era-da-atencao-Polis-Consulting-All-Ears-1-768x432.png 768w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/11\/Monitoramento-de-audio-e-video-conversas-e-insights-na-era-da-atencao-Polis-Consulting-All-Ears-1-1536x864.png 1536w, https:\/\/polis.consulting\/wp-content\/uploads\/2025\/11\/Monitoramento-de-audio-e-video-conversas-e-insights-na-era-da-atencao-Polis-Consulting-All-Ears-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Considerando um cen\u00e1rio em que a aten\u00e7\u00e3o do usu\u00e1rio tem se tornado um dos ativos mais disputados no ambiente digital, \u00e1udio e v\u00eddeo reaparecem como um dos melhores formatos para conect\u00e1-las com consumidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em total sintonia com o ritmo multitarefa das pessoas, eles ocupam um espa\u00e7o de destaque no cotidiano dos usu\u00e1rios, consumidores desse tipo de m\u00eddia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desse modo, n\u00e3o s\u00e3o poucos os canais que comportam esses formatos:\u00a0<a href=\"https:\/\/polis.consulting\/en\/o-que-o-tiktok-esta-dizendo-sobre-sua-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>, YouTube, Instagram e\u00a0<a href=\"https:\/\/polis.consulting\/en\/monitoramento-de-podcasts-o-podcast-fala-o-all-ears-escuta-e-analisa\/\" target=\"_blank\" rel=\"noreferrer noopener\">podcasts<\/a>\u00a0hospedados em plataformas de streaming s\u00e3o alguns deles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com o estudo Inside Audio 2025, da Kantar IBOPE Media, 92% dos brasileiros consomem algum tipo de conte\u00fado em \u00e1udio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesse contexto, o\u00a0<a href=\"https:\/\/allears.polis.consulting\/?utm_source=blog-post&amp;utm_medium=link&amp;utm_term=all-ears-01&amp;utm_content=Monitoramento-de-%C3%A1udio-conversas-e-insights-na-era-da-aten%C3%A7%C3%A3o&amp;utm_campaign\">monitoramento de m\u00eddias faladas<\/a>\u00a0surge em um novo cap\u00edtulo das estrat\u00e9gias de social listening. Podcasts e v\u00eddeos curtos d\u00e3o espa\u00e7os a conversas reais e cheias de nuances que nem sempre s\u00e3o percebidos em conte\u00fados de texto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para marcas que n\u00e3o dispensam essa estrat\u00e9gia valiosa, escutar esse universo \u00e9 muito mais do que apenas acompanhar tend\u00eancias. \u00c9 interpretar e compreender a percep\u00e7\u00e3o do consumidor em profundidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leia mais:&nbsp;<a href=\"https:\/\/polis.consulting\/en\/blog\/all-ears\/\">All Ears: monitoramento de \u00e1udio para as marcas brasileiras<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Por que monitorar \u00e1udio nas redes sociais?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de otimizar o seu monitoramento, men\u00e7\u00f5es em m\u00eddias de \u00e1udio e v\u00eddeo est\u00e1 se tornando cada vez mais usado nas estrat\u00e9gias de social listening.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O estudo Inside Audio 2025, da Kantar IBOPE Media, aponta que 50% dos respondentes ouviram ou baixaram podcasts nos \u00faltimos 3 meses. E mais: 43% j\u00e1 compraram ou pesquisaram produtos ou servi\u00e7os ap\u00f3s ouvirem an\u00fancios em \u00e1udio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diante disso, n\u00fameros como esses reafirmam a relev\u00e2ncia de que garantir um monitoramento 360\u00b0 ao considerar conversas em m\u00eddias faladas \u00e9 fundamental.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3 motivos para sua marca monitorar conversas em m\u00eddias de \u00e1udio e v\u00eddeo<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conversas podem migrar para m\u00eddias faladas.<\/strong> Sim, muitas das conversas e discuss\u00f5es nas redes sociais podem estar acontecendo distantes dos formatos tradicionais em textos. Plataformas de Podcasts, TikTok e YouTube podem ser os canais onde acontecem as conversas que geram men\u00e7\u00f5es sobre sua marca.<br><br><strong>Insights ricos e mais precisos.<\/strong> M\u00eddias faladas podem entregar maior precis\u00e3o em contexto, emo\u00e7\u00e3o e tom de voz , otimizando ainda mais a qualidade dos dados e m\u00e9tricas de sentimentaliza\u00e7\u00e3o.<br><br><strong>Complementa o social listening tradicional.<\/strong> Monitorar m\u00eddias faladas em podcasts e v\u00eddeos no TikTok e YouTube, n\u00e3o significa trocar o monitoramento tradicional. Muito pelo contr\u00e1rio, a estrat\u00e9gia em quest\u00e3o \u00e9 tornar 360\u00b0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Considerando que o comportamento do consumidor \u00e9 cada vez mais din\u00e2mico, escutar apenas o que \u00e9 digitado j\u00e1 n\u00e3o \u00e9 mais o suficiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ferramentas como o\u00a0<a href=\"https:\/\/allears.polis.consulting\/?utm_source=blog-post&amp;utm_medium=link&amp;utm_term=all-ears-01&amp;utm_content=Monitoramento-de-%C3%A1udio-conversas-e-insights-na-era-da-aten%C3%A7%C3%A3o&amp;utm_campaign\">All Ears<\/a>,\u00a0chegam em uma fase madura do social listening, onde texto, \u00e1udio e v\u00eddeo coexistem como fontes essenciais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marcas que entenderem a necessidade de trazer o monitoramento 360\u00b0, estar\u00e3o um passo \u00e0 frente com suas estrat\u00e9gias de social intelligence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afinal, quando a aten\u00e7\u00e3o \u00e9 disputada segundo a segundo, escutar conversas de consumidores no formato que eles escolheram se manifestar, \u00e9 uma vantagem competitiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Considerando um cen\u00e1rio em que a aten\u00e7\u00e3o do usu\u00e1rio tem se tornado um dos ativos mais disputados no ambiente digital, \u00e1udio e v\u00eddeo reaparecem como um dos melhores formatos para conect\u00e1-las com consumidores. Em total sintonia com o ritmo multitarefa das pessoas, eles ocupam um espa\u00e7o de destaque no cotidiano dos usu\u00e1rios, consumidores desse tipo [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1661,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-1905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-ears"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Monitoramento de \u00e1udio e v\u00eddeo: conversas e insights na era da aten\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"Conte\u00fados em \u00e1udio e v\u00eddeo ocupam um espa\u00e7o de destaque no cotidiano dos usu\u00e1rios, consumidores desse tipo de m\u00eddia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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