{"id":1134,"date":"2024-08-07T18:00:28","date_gmt":"2024-08-07T18:00:28","guid":{"rendered":"https:\/\/polis.consulting\/?p=1134"},"modified":"2025-11-24T12:39:58","modified_gmt":"2025-11-24T15:39:58","slug":"estudo-da-socialinsider-instagram-benchmark-2024-traz-dados-sobre-conteudo-e-engajamento","status":"publish","type":"post","link":"https:\/\/polis.consulting\/en\/estudo-da-socialinsider-instagram-benchmark-2024-traz-dados-sobre-conteudo-e-engajamento\/","title":{"rendered":"Estudo da Socialinsider Instagram Benchmark 2024 traz insights sobre conte\u00fado e engajamento"},"content":{"rendered":"
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Estudo da Socialinsider Instagram Benchmark 2024 traz insights sobre conte\u00fado e engajamento<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Para entender melhor a performance e o comportamento de usu\u00e1rios e marcas no Instagram, a Socialinsider produziu um estudo de benchmarking para ajudar marcas a tomar as melhores decis\u00f5es.<\/p>

Quem trabalha com redes sociais sabe que, para promover a melhor experi\u00eancia para usu\u00e1rios e marcas, as plataformas investem, constantemente, em mudan\u00e7as, como nos algoritmos, por exemplo.<\/p>

Com isso, para lidar com essas mudan\u00e7as, o desafio dos profissionais de marketing e redes sociais aumenta porque precisam refinar suas estrat\u00e9gias a cada mudan\u00e7a.<\/p>

Um estudo da Socialinsider, plataforma l\u00edder em\u00a0benchmarks<\/a>\u00a0especializados em m\u00eddias digitais, traz alguns insights sobre o Instagram, uma das principais redes e indispens\u00e1vel nas estrat\u00e9gias das marcas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Reels continuam sendo o formato de conte\u00fado que mais performa, mostra Socialinsider<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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N\u00e3o d\u00e1 pra negar que o Reels, formato de v\u00eddeos curtos do Instagram, passou a ser um queridinho n\u00e3o somente por parte dos usu\u00e1rios, mas tamb\u00e9m das marcas, porque reconhecem o potencial do post.<\/p>

Comparado ao carrossel e a imagem est\u00e1tica, outros formatos da rede, o Reels continua \u00e0 frente numa an\u00e1lise de 2023 e 2024 at\u00e9 agora. No ano passado, o Reels superou os 1.58 de taxa de engajamento. J\u00e1 nos primeiros seis meses deste ano,\u00a0 o modelo de publica\u00e7\u00e3o j\u00e1 atingiu os 1.48%.

Ent\u00e3o, fica a dica! Se sua marca n\u00e3o est\u00e1 investindo o suficiente em conte\u00fados nesse formato, ent\u00e3o esse \u00e9 o momento de reavaliar a estrat\u00e9gia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Segundo Socialinsider, Reels \u00e9 o melhor formato, mas teve queda de envolvimento no comparativo com 2023<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Apesar de ser o formato \u00e0 frente de outros do Instagram, o estudo da\u00a0Socialinsider<\/strong>\u00a0aponta r\u00e1pida queda no engajamento do Reels. Segundo o estudo, o envolvimento caiu 20%.<\/p>

Vale lembrar que em 2023, o lan\u00e7amento do novo aplicativo da Meta, o Threads, foi respons\u00e1vel por um aumento no engajamento do formato Reels como mostra o gr\u00e1fico.<\/p>

Na \u00e9poca, a taxa de engajamento dos Reels chegou perto dos 3%, mas caiu nos meses seguintes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Reels s\u00e3o priorizados por marcas em vez de imagens \u00fanicas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Esse dado pode te surpreender. O Instagram, que desde sua origem conquistou o carinho dos usu\u00e1rios por ser uma rede com reconhecido valor pelo seu formato de imagens, agora tem o Reels como o queridinho das marcas. Pelo menos em rela\u00e7\u00e3o ao ano passado.<\/p>

Ent\u00e3o, e acordo com o estudo da Socialinsider, o Reels teve um aumento do volume de 46% em 2023 comparado ao ano anterior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Imagens \u00e9 o formato de post que mais recebe coment\u00e1rios; Reels n\u00e3o fica longe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Que profissional de social n\u00e3o quer ver o post de sua campanha receber uma enxurrada de coment\u00e1rios? Al\u00e9m de uma boa pe\u00e7a, uma campanha bem estruturada e muitos outros pontos relevantes para obter omelhor resultado de engajamento, estar atento \u00e0s performances de tipo de postagem da rede social tamb\u00e9m \u00e9 indispens\u00e1vel.<\/p>

Segundo estudo da Socialinsider, embora o Reels esteja bem equivalente ao post com imagens, \u00e9 este segundo o formato que mais recebe coment\u00e1rios de usu\u00e1rios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Reels s\u00e3o os modelos do Instagram que mais s\u00e3o salvos; especialmente pelas grandes marcas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Se voc\u00ea ainda n\u00e3o intensificou o ritmo de reels em suas campanhas no Instagram, ent\u00e3o comece a fazer.<\/p>

O\u00a0 relat\u00f3rio de benchmarks do Instagram feito pela Socialinsider identificou que, em 2024, Reels s\u00e3o mais salvos em todos os tamanhos de perfil, especialmente em grandes marcas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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N\u00e3o desacredite do engajamento de Salvar, porque ele pode representar muito para os resultados das suas campanhas.<\/p>

Salvar um conte\u00fado, em meio a um oceano de informa\u00e7\u00f5es e posts, \u00e9 demonstrar que ele \u00e9 valioso e que o usu\u00e1rio n\u00e3o quer perd\u00ea-lo. E que o faz para acessar novamente em algum momento mais prop\u00edcio.<\/p>

Esse retorno pode engajar o usu\u00e1rio a segui-lo, caso ainda n\u00e3o o tenha feito, e at\u00e9 navegar em outros v\u00eddeos e imagens que voc\u00ea divulgou. Al\u00e9m de outras convers\u00f5es.\u00a0<\/p>

Diante disso, j\u00e1 d\u00e1 pra considerar na sua estrat\u00e9gia digital, que entender o comportamento de usu\u00e1rio de uma plataforma de social, a rede e seus diferentes formatos de posts t\u00eam, s\u00e3o crit\u00e9rios importantes.<\/p>

Alinhar a qualidade de uma campanha \u00e0s performances da plataforma a qual ela vai rodar, coloca seu conte\u00fado um passo \u00e0 frente de obter melhores resultados.<\/p>

A\u00a0Polis Consulting<\/a>, consultoria de tecnologia em marketing digital internacional de origem brasileira e parceira oficial da Socialinsider no Brasil, pode ajudar sua marca.<\/p>

Instagram Benchmark 2024, Socialinsider, de janeiro de 2023 a mar\u00e7o de 2024.<\/p>

Com a tagBenchmark<\/a>,\u00a0Insatagram<\/a>,\u00a0Socialinsider<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Estudo da Socialinsider Instagram Benchmark 2024 traz insights sobre conte\u00c3\u00bado e engajamento Para entender melhor a performance e o comportamento de usu\u00c3\u00a1rios e marcas no Instagram, a Socialinsider produziu um estudo de benchmarking para ajudar marcas a tomar as melhores decis\u00c3\u00b5es. Quem trabalha com redes sociais sabe que, para promover a melhor experi\u00c3\u00aancia para usu\u00c3\u00a1rios […]<\/p>\n","protected":false},"author":1,"featured_media":583,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialinsider"],"yoast_head":"\nEstudo da Socialinsider Instagram Benchmark 2024 traz insights sobre conte\u00fado e engajamento - Polis Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/polis.consulting\/en\/estudo-da-socialinsider-instagram-benchmark-2024-traz-dados-sobre-conteudo-e-engajamento\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudo da Socialinsider Instagram Benchmark 2024 traz insights sobre conte\u00fado e engajamento - Polis Consulting\" \/>\n<meta property=\"og:description\" content=\"Estudo da Socialinsider Instagram Benchmark 2024 traz insights sobre conte\u00c3\u00bado e engajamento Para entender melhor a performance e o comportamento de usu\u00c3\u00a1rios e marcas no Instagram, a Socialinsider produziu um estudo de benchmarking para ajudar marcas a tomar as melhores decis\u00c3\u00b5es. 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