In the longest Super Bowl ever, two brands won the ad game.
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Social Monitoring, Social Listening and Social Performance: do you know the difference?
Discover the best methods to raise the level of your strategy by incorporating intelligence in the area of marketing.
TikTok vs. Reels vs. Shorts: Which Is the Best Short-Form Video Platform?
TikTok’s dominance in social engagement is no secret, and Instagram Reels have carved their own niche. But what about YouTube Shorts?
Buying Habits and Trends for the Consumer Packaged Goods Industry
From cosmetics to fashion to food and beverages, the Consumer Packaged Goods (CPG) industry touches consumers’ lives every day. How do consumers talk about CPG brands and products online?
How Consumer Shopping Behavior has Changed in 2023
How are consumers adapting to the rising cost of living? How have their priorities changed? In this blog, we take a closer look at the latest shopping trends.Â
Women’s World Cup 2023: How The Tournament Fared Online
What kicked off the social conversation?
From the most talked-about teams to the brands in the spotlight, we looked into the data to discover what fans are saying about the tournament online.
Food and Beverage Trends Report
What can millions of online conversations tell us about the latest food and beverage trends?
Social Media Industry Benchmarks 2023 Reveal How TikTok’s Engagement Rate Is Decreasing
Last year was TikTok’s time to shine. But with the ever-changing social media scene, it’s hard to predict what 2023 will bring.
Digital Marketing Trends 2023
Discover the biggest digital trends which will impact your business in 2023.
Consumer Trends for 2023
Discover the latest trends in health and wellness, the cost of living crisis, consumer shopping behavior, and much more.
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