In the longest Super Bowl ever, two brands won the ad game.
Social Monitoring, Social Listening and Social Performance: do you know the difference?
Discover the best methods to raise the level of your strategy by incorporating intelligence in the area of marketing.
TikTok vs. Reels vs. Shorts: Which Is the Best Short-Form Video Platform?
TikTok’s dominance in social engagement is no secret, and Instagram Reels have carved their own niche. But what about YouTube Shorts?
Buying Habits and Trends for the Consumer Packaged Goods Industry
From cosmetics to fashion to food and beverages, the Consumer Packaged Goods (CPG) industry touches consumers’ lives every day. How do consumers talk about CPG brands and products online?
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